2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Athletes and Musicians Direct-To-Consumer Media

Sunday, March 15
11:00AM - 12:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

An in-depth look at the world of branding and marketing, and the evolution of digital sponsorships in social media markets for alternative athletes. Ultimate Frisbee star Brodie Smith, Vine stars and musicians Jack & Jack, and TheAudience's Oliver Luckett will explore how athletes interact with musicians and vice versa to develop their value, and create original content for brands, album downloads, and more, maximizing their abilities as influencers and utilizing social media platforms to increase everything from viewership to sales.


#sxsw #SXsports


Brodie Smith

Professional American Ultimate Disc Player

Brodie Smith

Brodie Smith is a professional American Ultimate Disc player and viral frisbee disc trick shot performer. Brodie has won 2 National Championships in Ultimate Disc playing for the University of Flor...

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Jack Johnson at SXSW

Jack Johnson


theAudience Inc

Jack Gilinsky at SXSW

Jack Gilinsky

theAudience Inc

Oliver Luckett



Oliver Luckett founded theAudience in 2011 to capitalize on the exponential growth and influence of social-media networks and deliver a more compelling, authentic experience for both consumers and ...

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Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel

Thanks to our sponsors

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Music sponsor

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Interactive sponsor

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