Athletes and Musicians Direct-To-Consumer Media
Sunday, March 15
11:00AM - 12:00PM
98 San Jacinto Blvd
An in-depth look at the world of branding and marketing, and the evolution of digital sponsorships in social media markets for alternative athletes. Ultimate Frisbee star Brodie Smith, Vine stars and musicians Jack & Jack, and TheAudience's Oliver Luckett will explore how athletes interact with musicians and vice versa to develop their value, and create original content for brands, album downloads, and more, maximizing their abilities as influencers and utilizing social media platforms to increase everything from viewership to sales.
Professional American Ultimate Disc Player
Brodie Smith is a professional American Ultimate Disc player and viral frisbee disc trick shot performer. Brodie has won 2 National Championships in Ultimate Disc playing for the University of Flor...Show the rest
Brodie Smith is a professional American Ultimate Disc player and viral frisbee disc trick shot performer. Brodie has won 2 National Championships in Ultimate Disc playing for the University of Florida, and currently plays for the Chicago Wildfire in the American Ultimate Disc League (AUDL). Smith also won the USAU National Club Championships in 2012 with Austin Doublewide, and again in 2014 with Denver Johnny Bravo. Brodie rose to internet fame in 2011 when his Frisbee Trick Shots video went viral on YouTube, generating millions of YouTube views in just a few weeks. Brodies' videos have made the ESPN "Top Plays" segment numerous times and he has also been featured in multiple media outlets.
He currently has his own YouTube Channel, Ultimate Trick Shots Mobile App, and a sponsored line of merchandise produced by DiscStore.Hide the rest
Oliver Luckett founded theAudience in 2011 to capitalize on the exponential growth and influence of social-media networks and deliver a more compelling, authentic experience for both consumers and ...Show the rest
Oliver Luckett founded theAudience in 2011 to capitalize on the exponential growth and influence of social-media networks and deliver a more compelling, authentic experience for both consumers and for major brands and celebrities. At theAudience,
Luckett leads a team of 150 people based in West Hollywood, Calif., and in London. Prior to starting theAudience, Luckett was co-founderof DigiSynd, a social-media content distribution company that was acquired by The Walt Disney Company. Following the acquisition, Luckett served as Disney’s co-head of innovation, overseeing all of Disney’s brands in social media, representing a worldwide fan network of more than 900 million people.
Luckett was also co-founder of Revver, Inc., a videosharing service where he also served as senior vice president of network development. Previously, Luckett was co-founder and chief technology office of iBlast, and also served as vice president of network development for Anschutz Digital Media.Hide the rest