ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

The undeniable growth of the millennial consumer has led to a shift in mindset. Influencer led campaigns with real-time activations mix the best of social with the best of hyper targeting, to create a powerful weapon for brands to engage and convert.

The direct connections fostered by social media mean that the consumer now expects higher levels of participation, and direct access to brands. As a result, social platforms have become one of the leading marketing spends for fashion brands today.

So here’s the new order of things: social is the mass media , it’s where you find the millennial consumer, and it’s where publishing and advertising is being disrupted. Instagram is Vogue’s best friend, and Facebook ads are an essential line in everyone’s budget.

This panel focuses on digital ROI, the growth of mobile, new means of stimulating mobile engagement, and how fashion brands and retailers can answer to the needs of this consumer generation.
Presented by Decoded Fashion.