2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Franchise: A Food Truck Evolution

Saturday, March 14
3:30PM - 4:30PM

Driskill Hotel
Maximilian
604 Brazos St

Iap43819

These aren’t your typical food truckers— these are the pioneers of the food truck industry who have created brands that extend from food trucks into other offshoots. We will be exploring the role of the food truck in the evolution of these food brands and talk to each entrepreneur about their strategy/mindset when they started their food truck venture and THEN their evolved strategy as they looked to expand and scale into restaurants, grocery stores or food truck expansion. We want to tell the stories of how food culture has been shaped by the modern food truck.

Hashtags

#sxsw #SouthBites

Presenters

Dave Danhi

Founder

The Grilled Cheese Truck

Dave Danhi has been part of the Los Angeles restaurant scene in some form or another for the last 34 years. Starting out at the local pizza joint, he realized his passion for food. As soon as the c...

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Eric Silverstein

Founder

The Peached Tortilla

Natasha Case

CEO

Coolhaus

Ross Resnick

Founder & Big Burrito

Roaming Hunger

In 2008, Ross Resnick came up with an incredible idea that would allow him to pursue two of his lifelong passions: food and technology. He combined his love for technology and undeniable excitement...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Food and Experiential Dining
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo