2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

News or Not? Navigating Native in the Grey Zone

Monday, March 16
9:30AM - 10:30AM

Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd

The latest media evolution has occurred on the paid side, where prestigious media outlets have come to embrace content communications/marketing. FORTUNE, Forbes and even The New York Times have all built native advertising platforms. For brands, "native" has become a transformative play in their communications as paid media is being called upon to deliver the kind of third-party endorsement that used to be earned. Native supports thought leadership to product promotion and even favorite recipes. Navigating this complicated and still-developing world of content communications and marketing requires original thinking and strategic communications innovation. Sebastian Tomich, VP of Advertising & Branded Content for The New York Times, leads the national integrated sales teams, and Mark Howard of Forbes Media who is responsible for Forbes native platform, discuss the ideal strategies for brands to win in this new environment. Stephanie Agresta,MSLGROUP,will be the moderator.


#sxsw #NativeNews


Mark Howard

Mktg & Advertising Solutions


Mark Howard, Forbes Media Mark Howard is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. In his senior role on the advertising side ...

Show the rest

Sebastian Tomich

VP, Advertising

The New York Times

Stephanie Agresta

Global Practice Dir Digital



Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Content and Distribution

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo