2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Gaming Is Changing the Way We Give Back

Sunday, March 15
5:00PM - 6:00PM

Long Center
701 W Riverside Dr


The past 18 months has seen a surge in games integrating charitable campaigns, making a huge impact on the causes supported and also making a big impact on engagement and retention of the gamer community involved. Games are becoming more meaningful and according to Havas Meaningful Brands index, brands that are seen to be giving back outperform the stock market by 120 percent. The rational is simple, as employees and consumers, we want to buy from and work for companies giving back and have social purpose weaved through the fabric of the business. Our panel will discuss how games are giving back, how and what the impact has been both in social and business terms. And we will also look beyond the games industry to track future trends and growth. Non-gaming companies are taking on board game mechanics to implement their giving back initiatives. Giving the world of gaming serious kudos in terms of recognizing game mechanics as being a powerful source for good.


#sxsw #GameGiving


Dr Steven Roberts

Strategic Transformation Dir


Steven Roberts,Strategic Transformation Director at Barclays and Pioneer of the Digital Eagles, helping people of all ages across the UK to improve their technology capabilities and build their ski...

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Emma Cerrone



Emma Cerrone is the award-winning co-founder of Free:Formers. Emma launched Free:Formers with tech entrepreneur Gi Fernando with a simple mission: to help companies tackle the challenges posed by t...

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Jude Ower



Nisha Kadaba

Dev & Communications Europe

Room to Read

Nisha has spent her career in non-profit and now identifying new and innovating ways to fundraise and companies in the space to partner with. Nisha was the main lead in Room to Read putting togethe...

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Free and open to the public. ***Admission subject to venue capacity and age restrictions.
Solo / Dual / Panel

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