2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Can Mobile Advertising Not Suck

Saturday, March 14
3:30PM - 4:30PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

Mobile banner ads? If we bothered noticing them, we would hate them. Full screen interstitials, in-feed “native” ads and pre-rolls? Oh, good – the Web shrunken down so we can’t read it. Wasn’t mobile supposed to be different? Weren’t advertisers supposed to acknowledge and embrace the unique intimacy and portability of the medium? Wasn’t this supposed to be an opportunity to reboot digital advertising and save it from the invisible banners and performance-obsessed models of the desktop? When and how will mobile advertising be any good?
Presented by Media Post


#sxsw #MPost


Jim Ensign

VP Global Digital Mktg

Papa John's International

Shelby Saville

EVP Managing Dir

Spark Communications

Tom Bick

Sr Dir Mktg

Kraft Foods

Zoe Levine

Sr Mgr/Digital Mktg

The Coca-Cola Company


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