2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Wearable Ads: Marketing An Internet of Things

Saturday, March 14
9:30AM - 10:30AM

Sheraton Austin
Capitol Ballroom
701 E 11th St

The next great digital revolution is the full integration of connected devices into everyday lives. From activity trackers to wired thermostats and fridges, interactive TVs to connected apparel, the Internet is in our lives and our lives will be on the Internet. This is a seismic shift in how media is distributed and experienced, truly woven into minute-by-minute existence. Now advertising has the opportunity to really piss us off. We ask major brands what their plan is now that the screens have atomized? Does an Internet of Things force marketers to embrace much subtler and longer-lasting relationships with customers than classic advertising ever did? What is the brand’s role and voice when everyday objects, the driving experience, every location, is connected? How do advertising and marketing need to change radically for this next great stage?
Presented By Media Post


#sxsw #MPost


Anne Keenan

SVP Strategy


Jon Werner

Innovation Explorer

Adidas America

Josh Kessler

Dir of Mobile

Discover Financial Services

Michael Deitz

Sr Group Mgr Connected Car & Owner Mktg

Hyundai Motor America


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