The next great digital revolution is the full integration of connected devices into everyday lives. From activity trackers to wired thermostats and fridges, interactive TVs to connected apparel, the Internet is in our lives and our lives will be on the Internet. This is a seismic shift in how media is distributed and experienced, truly woven into minute-by-minute existence. Now advertising has the opportunity to really piss us off. We ask major brands what their plan is now that the screens have atomized? Does an Internet of Things force marketers to embrace much subtler and longer-lasting relationships with customers than classic advertising ever did? What is the brand’s role and voice when everyday objects, the driving experience, every location, is connected? How do advertising and marketing need to change radically for this next great stage?
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