2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Evolving Employee Advocacy with Scale and Impact

Saturday, March 14
5:00PM - 6:00PM

Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd


Employee advocacy marketing is here to stay. The idea that a company's employees, its customers and most loyal fans can generate measurable, impactful results is one digital marketers have adopted across the globe. In the past year, an evolution has occurred that centers around technology, strategy and best practices in how to scale and sustain such a program. Many of the biggest, most recognizable brands in the world have now launched successful advocacy programs, and are paving the way for others, big and small.
Adam Keats, Vice President, Strategic Partnerships at Dynamic Signal and Marcy Massura, SVP, NYC Digital Practice Lead at MSLGROUP, will dissect the natural progression the industry has recently taken and explore how companies - both big AND small - are implementing solutions that allow them to drive measurable business results from these marketing efforts.
Presented by Dynamic Signal


#sxsw #EmplAdvcy


Adam Keats

VP/Strategic Partnerships

Dynamic Signal

A senior marketing leader with more than 18 years of digital brand marketing and communications experience. Adam has developed successful integrated, digital marketing and brand strategies for some...

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Marcy Massura

SVP | Digital Practice Lead


Marcy Massura leads the digital and social operations of MSLGROUP’s North American region. She also serves as a member of the agency’s digital executive team and is the North American/ New York Dig...

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