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Prerequisites:
None.

What to Bring:
No materials necessary.

Wearable devices with their promise of literally tracking our every move are the next phase of the mobile revolution. Yet, the plain truth is data can be boring. After a few months or even weeks of wearing a device, now matter how beautifully designed, consumers invariably hit the wall of “what do I do with all of this data?”

Most wearables on the market today are in search of a clear value proposition. Quantification isn’t enough. Turning the data into information that is relevant, contextual and engaging is the key to realizing the true promise of wearables–meaningful behavior change.

This workshop will take a human-centered design approach to evaluating and crafting value propositions, and then translating them into physical and digital prototypes. We will use the framework of context (the user and their environment), capability (technical features, types of data), and change (the behavior to modify) to rapidly define, iterate and test new wearable concepts.

Questions we will explore include: “How do you identify a product’s value proposition?” And, “How do you develop value propositions in a structured way?”

Three Key Takeaways:
1. Identify successful value propositions
2. Develop value propositions in a structured way
3. Translate value propositions into clearly differentiated concepts

Schedule:
– Identify and analyze the value propositions of successful products on the market today (first hour)
– Break (15 minutes)
– Exercise: Break into teams to ideate new wearable value propositions followed by rapid fire, lo-fi prototyping (second hour)
– Teams share propositions + prototypes (final 15 minutes)