2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Use Computer Vision to Find Nudity, Guns or Bieber

Saturday, March 14
9:30AM - 10:30AM

Austin Convention Center
Room 12AB
Austin Convention Center

Video has remained a passive medium since its inception & it remains the last asset to become fully digital. What does this mean? A computer, tablet, smart phone or television knows how to display video pixels but has no understanding of what those pixels represent. It has no idea that those pixels make up a moving image of your friend, a celebrity or a product you’d like to buy. But with the ever-changing digital ecosystem, this medium is quickly becoming a pivotal opportunity for brands, content creators and advertisers to understand what’s going on inside the video much like they do with everything else. WIREWAX is leading the pack with a powerful computer vision platform that can automatically extract intelligent metadata from videos for image or facial recognition & to identify everything from nudity, your best friend or a bottle of Dos Equis. A byproduct of this is the ability to create interactive trailers or shoppable videos, linking anything in the video to everything online.


#sxsw #wirewax


Steve Callanan



Steve studied Electronic Engineering but started his career in television production. He was the youngest TV producer in the UK when he launched his first 6-part series in 2001 for the ITV network ...

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