Wallet Wars: Payments are Just the Beginning

As retailers, mobile device makers, credit card companies and social networks battle it out for mobile payment supremacy, this critical mass around wallets will open up even more valuable opportunities to businesses. It will never be easier to gain residency on customers’ phones in the form of mobile coupons and loyalty cards. Companies without apps can leverage these contained form factors, dynamically updating them to build a directly addressable audience and better close the loop between acquisition and conversion across all of their digital channels.
Presented by Urban Airship
Presenters
Brian Kirby
Digital Mktg Mgr
The Wendy's Company
John Lunn
Sr Global Dir
PayPal/Braintree
Jordan Mckee
Sr Analyst
451 Research
Stephanie Capretto
Strategy Consultant
Urban Airship
As a Digital Strategist at Urban Airship, Stephanie helps brands find their digital voice. In her role, she delivers tailored, digital marketing strategies to enterprise clients in order to increas...
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