2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Wallet Wars: Payments are Just the Beginning

Saturday, March 14
5:00PM - 6:00PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez


As retailers, mobile device makers, credit card companies and social networks battle it out for mobile payment supremacy, this critical mass around wallets will open up even more valuable opportunities to businesses. It will never be easier to gain residency on customers’ phones in the form of mobile coupons and loyalty cards. Companies without apps can leverage these contained form factors, dynamically updating them to build a directly addressable audience and better close the loop between acquisition and conversion across all of their digital channels.
Presented by Urban Airship


#sxsw #MobileSat


Brian Kirby

Digital Mktg Mgr

The Wendy's Company

John Lunn

Sr Global Dir


Jordan Mckee

Sr Analyst

451 Research

Stephanie Capretto

Strategy Consultant

Urban Airship

As a Digital Strategist at Urban Airship, Stephanie helps brands find their digital voice. In her role, she delivers tailored, digital marketing strategies to enterprise clients in order to increas...

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