2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Now Athletes Are Funny: Power of Comedy and Sports

Saturday, March 14
2:00PM - 3:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

Sports is a serious business, but the business behind building an athlete’s brand is starting to become funny. That is why some of the world’s most recognizable athletes — like Peyton Manning, Blake Griffin and Dale Earnhardt Jr. —  are starting to appear more in comedy driven content. The content, usually short-form digital videos, are starting to rack up millions of views and broaden an athlete’s brand appeal. This panel takes a look at the athletes, leagues, content creators and digital platforms that are leading the way into this new arena. The panel includes content creators, athletes and social platforms.


#sxsw #SXsports


Alex Richanbach at SXSW

Alex Richanbach

Exec Producer of Funny or Die Sports

Funny or Die

Alex Richanbach has been with Funny Or Die since 2011. In addition to working at Funny Or Die as a writer, director and the Executive Producer of Funny Or Die Sports. In 2013 he wrote, directed and...

Show the rest
Baron Davis at SXSW

Baron Davis

Pro Basketball Player

Funny or Die

Rachel Nichols



Tim Nudd

Creative Editor


Tim Nudd is the creative editor at Adweek. He has written for the magazine since 1997 and edited AdFreak, its daily blog, since its founding in 2004. He is also a contributing writer at People maga...

Show the rest


Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo