2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

When Quickies Aren’t Satisfying: Loyalty on Social

Friday, March 13
5:00PM - 6:00PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez

The social media payoff is expected to be nearly instantaneous. You like it? Click “buy now,” get a discount code or print a coupon. But several industries don’t have that luxury of the quick link of social to sale. The reality is that many brands often sell product across multiple markets (and countries) that cost thousands of dollars. And that business scenario doesn't lend itself to a quick click to buy. But that doesn't mean these brands can't leverage social in their long purchase cycle or implement social to improve life after purchase. Hear how executives at General Motors, Marriott Rewards, and Polaris have connected the dots from consideration to purchase to post-purchase in a way that builds long-term relationships with their millions of diverse, online consumers. Key topics will include: combatting complex, lengthy sales cycles and building long-term relationships with potential/recent/unlikely consumers–all while managing multiple international brands.
Presented by Oracle


#sxsw #SocBiz


Erika Brookes

VP of Oracle Social Cloud

Oracle America

Coming soon

Holly Spaeth

Mgr, Interactive Media & Content

Polaris Industries

Michelle Lapierre

Sr Dir Customer Experience & Social Media

Marriott Rewards

Rebecca Harris

Global Social Media Strategist

General Motors

Rebecca leads General Motors’ ‘Social for the GLOBAL Enterprise’ initiative to establish and execute common processes, tools, policy and governance for social media throughout the enterprise across...

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