2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

What Fashion Can Learn from Female-Led Companies

Saturday, March 14
9:30AM - 10:30AM

JW Marriott
Room 206
110 E 2nd St

Despite the fact that women spend the majority of consumer dollars in the United States (controlling more than 80 percent of spending), and populate the majority of fashion jobs, there's a surprisingly thick glass ceiling in fashion. There's a disconnect between the male CEOs of major retail corporations (such as Target), which often cater to female demographics such as young mothers and teen girls.

We'd pull together leaders of fashion, shopping and beauty companies--many of whom we've already profiled on the site--to discuss how big companies can learn from their successes, and how best to cater to today's women.

Hashtags

#sxsw #SXstyle

Presenters

Hayley Barna

Co-Founder & Co-CEO

Birchbox

Leslie Price

EIC

Vox Media Inc

Leslie has been covering fashion and style for more than seven years, and is the founding editor of Racked. She has also worked for Lucky Magazine, InStyle and Time Out New York.

Tina Craig

Founder & CEO

Snob Globa Media

Yael Aflalo

Founder & CEO

Reformation

Yael Aflalo is the CEO and founder of Reformation,
a revolutionary lifestyle brand that utilizes sustainable fabrics and
practices to create cool and feminine limited-edition collections. 
Refor...

Show the rest

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Fashion and Wearable Tech
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo