Creating Meaningful Mobile Experiences
Tuesday, March 17
5:00PM - 6:00PM
Radisson Town Lake
111 E Cesar Chavez
Harnessing the #1 medium that impacts your customer’s experience should be an absolute priority. But in the age of short attention spans and personalization, it’s quality over quantity. Research shows that shoppers who receive too many or irrelevant messages, are actually turned off by over-saturation even when triggered by context. What is the right approach? Helpful engagement at the perfect time will always trump spray-and-pray.
Presented by InMarket.
SVP Activation Dir
Starcom MediaVest Group
Pres Global Mktg & Innovation
John Costello is President, Global Marketing and innovation at Dunkin' Brands, Inc. and the current Global Chairman of the Mobile Marketing Association. At Dunkin, John has global responsibility fo...Show the rest
Joseph, a seasoned sales executive and pioneer in the digital space, leads the sales team for inMarket at an inflection point in mobile adoption by the world’s leading brands.
Joseph brings ove...Show the rest