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Contextual Mobile UX in the Beacon Wearable Age

Tuesday, March 17
11:00AM - 12:00PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez

In the mobile era, the air in nearly every store, museum, mall, park, concert, and stadium is increasingly influenced by the digital. From search and social to shopping, users want the speed and experience of the online world, offline–and the same players that took half the pie with ecommerce have now set their sights on the physical store.
With beacons rolling out across the country, the age of contextual mobile experiences is upon us. Thanks to these devices, we’re on the verge of seamless digital enhancement for our offline lives. This panel will discuss some of the coolest ways that smarter phones could help us in the very near future.
Presented by InMarket.

Hashtags

#sxsw #futureshop

Presenters

Chris Hiland

Chief Strategy Officer

BPN

Craig Kostelic

Head of Sales

Bon Appetit & Epicurious

Jennifer Bordner

Mobile Mktg

Gap

Sohrab Pirayesh

VP, Design & UX

inMarket

Sohrab brings over 10 years of interactive design experience to inMarket. He's a hands on creative team leader driven by growth as it relates to products, brands, and strategies across disciplines ...

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