Contextual Mobile UX in the Beacon Wearable Age
Tuesday, March 17
11:00AM - 12:00PM
Radisson Town Lake
111 E Cesar Chavez
In the mobile era, the air in nearly every store, museum, mall, park, concert, and stadium is increasingly influenced by the digital. From search and social to shopping, users want the speed and experience of the online world, offline–and the same players that took half the pie with ecommerce have now set their sights on the physical store.
With beacons rolling out across the country, the age of contextual mobile experiences is upon us. Thanks to these devices, we’re on the verge of seamless digital enhancement for our offline lives. This panel will discuss some of the coolest ways that smarter phones could help us in the very near future.
Presented by InMarket.
Chief Strategy Officer
Head of Sales
Bon Appetit & Epicurious
VP, Design & UX
Sohrab brings over 10 years of interactive design experience to inMarket. He's a hands on creative team leader driven by growth as it relates to products, brands, and strategies across disciplines ...Show the rest
Sohrab brings over 10 years of interactive design experience to inMarket. He's a hands on creative team leader driven by growth as it relates to products, brands, and strategies across disciplines and touch points. In all his work, Sohrab's process begins with empathy and how it can foster long term relationships with users, clients, and collaborators.
Prior to inMarket, he co-founded Uxer Design, a user experience design firm helping fast growing online retailers strengthen their brand and accelerate sales by refining the user experience.
Previously, he was a Creative Director in digital advertising working with brands including Acura, CBS, Nissan, Microsoft, the NFL, and Fox.
In his spare time, Sohrab is also a documentary filmmaker working with themes relating to identity, faith, and the synthesis of eastern and western values and culture. Sohrab is a graduate of the University of California at Berkeley.Hide the rest