Winning the Battle for Digital Airspace
For retailers, there are dozens of third parties already occupying consumers’ mobile attention in store -- but that doesn't mean that you can't still reach them. This panel will showcase how retailers are taking control of their in-store their airwaves through technology, and establishing firm protocols for digital augmentation in the real world.
Presented by InMarket.
Presenters
Chris Borek
Dir Enterprise Digital Mktg
Darden Restaurants
Jeff Griffin
EVP Retail
inMarket
Prior to InMarket, Jeff was recruited to Quri, Inc. to help grow the crowd-sourced retail intelligence company, enabling brands and retailers to measure the true value of in-store promotional progr...
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