Winning the Battle for Digital Airspace
Tuesday, March 17
12:30PM - 1:30PM
Radisson Town Lake
111 E Cesar Chavez
For retailers, there are dozens of third parties already occupying consumers’ mobile attention in store -- but that doesn't mean that you can't still reach them. This panel will showcase how retailers are taking control of their in-store their airwaves through technology, and establishing firm protocols for digital augmentation in the real world.
Presented by InMarket.
Dir Enterprise Digital Mktg
Prior to InMarket, Jeff was recruited to Quri, Inc. to help grow the crowd-sourced retail intelligence company, enabling brands and retailers to measure the true value of in-store promotional progr...Show the rest
Prior to InMarket, Jeff was recruited to Quri, Inc. to help grow the crowd-sourced retail intelligence company, enabling brands and retailers to measure the true value of in-store promotional programs. Prior to Quri, Jeff was recruited to be Bain Capital Ventures-funded HookLogic’s 1st President of Retail, helping e-commerce retailers drive new, media-based and pay-per-click revenue streams via endemic & non-endemic advertisers. Prior to joining HookLogic, Jeff was Shopper Science’s co-founder & GM, and an SVP of IPG Mediabrands. Shopper Sciences – in just its 1st year - delivered the primary insights work for Google’s ZMOT initiative, the Booz/GMA Shopper 5.0 study, and was the first shopper marketing agency (and youngest agency ever) to receive the Agency of the Year Award from Media Magazine.
Jeff is a graduate of the University of North Carolina’s School of Journalism & Mass Communication, and of the University of Michigan’s Ross School of Business.Hide the rest