What do office supplies stores, theme parks, and school librarians have in common?
They’re already using augmented reality today to deliver something special to their customers.
Companies and individuals are shaking up their traditional communications and diving straight into mobile-first experiential promotions that drive action and leave lasting impressions on unassuming observers. The most successful projects blend social, mobile, and physical elements to deliver actionable content that extends beyond an initial target demographic. Augmented reality is the accessible and effective delivery vehicle to achieve that level of engagement today - no special headgear required.
In this session, learn how augmented reality has helped drive in-store footfall and social buzz, raised money for social causes, and increased mobile app usage by integrating unique digital experiences into the physical world.
Presented by Hp Autonomy Aurasma