2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

From Mao to Now: China’s Great Brand Realignment

Sunday, March 15
12:30PM - 1:30PM

Hilton Austin Downtown
Salon J
500 E 4th St

As technology infrastructure evolves and digital capabilities expand across China, consumer communication preferences are changing rapidly across channels within the context of an increasingly complex and sophisticated marketing ecosystem. With such seismic shifts in the communication landscape, there are great opportunities and significant challenges for brands and agencies to remain relevant and engage effectively. A key solution for brands is to identify opportunities in convergence and the importance of providing ways to co-create regardless of media channel.


#sxsw #chinanow


Aaron Lau

Pres & CEO of Cheil Greater China

Cheil Worldwide

As President & CEO of Cheil Greater China, Aaron leads the offices of Cheil China, Cheil Opentide and Bravo Asia in 9 locations in Greater China. Before joining Cheil, Aaron was CEO of Bravo Asia, ...

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