2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Data Discrimination: Exploring Big Data and Bias

Sunday, March 15
11:00AM - 12:00PM

JW Marriott
Salon 7
110 E 2nd St


Data analytics gives businesses and government powerful new tools. Analyzing data troves allows companies to spot inefficiencies in supply chains. Police can track where crime is spreading. Retailers can tinker with pricing based on user data.

But do these advancements have potential pitfalls, too? Could retailers discriminate against customers based on their age, race and income by creating specific profiles of people through data? Will people end up deprived of opportunities if search engines automatically show them different results, based on what an algorithm knows about them? Will algorithms be used to change pricing for people in rich neighborhoods versus poor neighborhoods?

Those are all questions that Washington regulators are pondering now.

This panel will address the ethical and legal questions about Big Data analysis -- and discuss ways to avoid an age of digital inequity as more data is being collected, stored, and analyzed about us than ever before.


#sxsw #DataBias


Mallory Duncan

SVP & General Counsel

National Retail Federation

Mallory Duncan is senior vice president and general counsel at the National Retail Federation. He is responsible for coordinating strategic legislative and regulatory initiatives involving customer...

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Michael Farrell

Editor, Passcode

The Christian Science Monitor

Michael Farrell is the editor of Passcode, a soon-to-be launched section from The Christian Science Monitor dedicated to covering the intersection of technology, security, and privacy. Farrell is b...

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Nicole Wong

Former US Deputy CTO

Nicole Wong is the former US Deputy Chief Technology Officer, focusing on Internet, privacy and innovation policy. Prior to joining the Obama Administration, Nicole served as the Legal Director for...

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Sascha Meinrath



Sascha Meinrath is Director of X-Lab, an innovative new venture focusing on thought-provoking, bold tech policy interventions. Sascha founded the Open Technology Institute and has been an unapologe...

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