What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?

In his follow-up to the cult classic The Toilet Paper Entrepreneur and the game-changer The Pumpkin Plan, author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – regardless of size, industry, debt, or experience – can become permanently profitable.

In his signature frank and compassionate tone, Michalowicz reveals why the traditional accounting formula of Sales – Expenses = Profit is not just counterintuitive to human behavior but a myth that locks you into a never-ending cycle of selling more yet profiting less.