Following the success of 2013's Founder's Stories, the format of this session is evolving into more of a "shark tank" style pitch fest for health tech startups. The "Barracuda Bowl" puts the spotlight on the founders of three health tech startups, who will each have five minutes to pitch their startup to an esteemed panel of "barracudas" – veteran investors, entrepreneurs, and judges.

After providing an overview of their business, the startup founders will be immersed into the Barracuda Bowl where the panel of judges will interrogate them and poke holes in their business plans. After all three founders have had their fifteen minutes in the bowl, they will assemble on stage, where the audience will have an opportunity to be the barracudas and unleash their questions on them. At the end of the session, the barracuda panel will decide which founder won the battle of the barracuda bowl and which ones got chewed to pieces.

Brought to you by: Digitas Health LifeBrands