2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Worlds Without Boundaries: Books, Games, Films

Sunday, March 15
9:30AM - 10:30AM

Austin Convention Center
Room 18ABCD
Austin Convention Center

Immersing an audience in a story goes beyond the page, projector, or controller—it’s the ability to surround people in fiction, the blending of reality and fiction with each medium building upon the other. ENDGAME is the groundbreaking interactive project led by best-selling author James Frey of the trilogy of ENDGAME novels from HarperCollins. James will be accompanied by John Hanke, VP of Google’s Niantic Labs, developers of the real-world adventure game Ingress, as well as the ENDGAME mobile adventure game. The two creative minds will discuss the way they are collaborating to create a unified, immersive world that moves seamlessly from books to games to movies, with an accompanying real-world, multimillion-dollar treasure hunt to bring people in even closer. They will talk about the way they are merging story with social activation and interactive real-world experiences in new and exciting ways, using technology to build an incredible digital experience on top of the real world.


#sxsw #endgame


James Frey

Author & Founder

Full Fathom Five LLC

James Frey is originally from Cleveland. All four of his books, A MILLION LITTLE PIECES, MY FRIEND LEONARD, BRIGHT SHINY MORNING, and THE FINAL TESTAMENT OF THE HOLY BIBLE, were international bestsellers.

John Hanke


Niantic Labs

John founded Niantic Labs as an independent group within Google to explore new kinds of mobile game applications at the intersection of mobile, location, social, and with an eye toward an emerging ...

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Film Badge, Interactive Badge, Gold Badge, Platinum Badge
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Entertainment and Immersion

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