2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Behind Every Leader

Monday, March 16
9:30AM - 10:30AM

JW Marriott
Salon 1
110 E 2nd St

Unveiling the secret weapon of all successful leaders & icons.

Behind every successful leader is an indispensable asset. Executive Assistants reveal all in this candid look into the fascinating and dysfunctional relationship between Type A business leaders and their loyal and trusted confidants.

Assistants are a different breed! What many are unaware of is the amount endured in order to reach their one and only goal - to make their leader successful, no matter what the cost.

Rarely do we hear or see these incredible forces of nature. During this panel, we will meet three extremely high profile Assistants joined by one of our nations great leaders and discuss what it takes to curate the most important relationship and partnership in their professional lives.

"The goal of every CEO or leader is to have their org run like a well-oiled machine. I have only been able to accomplish that when I had a true partner my side, my co-pilot in the cockpit, my EA." ~Founder of Priceline


#sxsw #AdminAsst


Ann Hiatt

Exec Business Partner


RoseMarie Terenzio

Former Personal Asst to JFK Jr

RMT PR Management

RoseMarie Terenzio worked with John F. Kennedy, Jr. from 1994 until his death in 1999. She was Kennedy’s executive assistant and oversaw his press and philanthropic causes. Additionally, she oversa...

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Victoria Rabin


Behind Every Leader

Victoria Rabin is the Founder and CEO of Executive Assistants Organization (EAO) and Behind Every Leader Events. EAO is an international network comprised of local chapters on a global scale. The o...

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