2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Cultures of Advocacy: People, Product and Change

Monday, March 16
12:30PM - 1:30PM

JW Marriott
Salon 1
110 E 2nd St


It’s one thing to face the hard challenges of finding better ways to work and create. It’s another thing to turn a goal of evolving into actions and ideas that colleagues, customers and clients can rally around. This panel will propose creating “cultures of advocacy,” explore what innovation even means for an organization — and whether it should even be a priority — and propose strategies for pushing past the barriers of territoriality and trepidation.


#sxsw #advocate


Elizabeth Brownsen

Exec Dir/Production Operations & Technology

Team One

Brownsen has over 15 years of digital advertising experience working at top agencies in Portland, New York and Los Angeles. She started her career working for Nike on the first nike.com site, and s...

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Heather Hvidsten

Sr Dir of Prod Mktg

Southwest Airlines

Hvidsten oversees both Product Innovation and Product Management at Southwest. She is a 20+ year veteran of digital strategy and marketing, helping marquis brands develop new and innovative service...

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Jefferson Burruss

Exec Producer


Burruss has been with GSD&M in Austin since 2010 and is the Executive Producer leading digital production and programs. He has worked on both the account leadership teams as well as digital product...

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Tricia Nichols

Global Lead Consumer Engagement & Partnerships

Gap Inc


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Work and Career

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Music sponsor

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Interactive sponsor

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