2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Coaching Fast and Fearlessly

Friday, March 13
12:30PM - 1:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

In 2013 and 2014, the Baylor Bears completed one of the most remarkable transformations in college football history: From decades as a southwest also-ran to the brink of a national championship. The architect was Art Briles, a Texas high school football coaching savant turned college offensive genius turned standard-setting visionary for how to reinvent a program and lead a football team. Drive 400 miles northeast of Waco, and you will find Pulaski Academy, home of one of the country’s most innovative high school football coaches: Kevin Kelley, although you might have heard of him as The Coach Who Never Punts. That is just the start of Kelley’s approach to on-field strategy. Join Briles, Kelley and USA TODAY Sports’ George Schroeder for a wide-ranging discussion about strategic disruption in football, from the highest levels of college to the heart of high school — Briles and Kelley will reflect their convention-upending coaching careers and look ahead to what’s next.


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Art Briles

Head Football Coach

Baylor University

Art Briles' restoration of Baylor's football program to an elite national level received an exclamation point in 2013 with a Big 12 Conference title and first-ever BCS bowl berth. Powered by a reco...

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George Schroeder

Natl College Football Writer


George is a 20-year sports-journalism veteran, with experience as both a reporter and columnist. At USA TODAY Sports, he is a national college football writer, covering the scope of the sport acros...

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Kevin Kelley

Sr Football Head Coach / Athletic Dir/ Motivational Speaker

Pulaski Academy


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