2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

What Would WuTang Do? Build a Creative Collective

Monday, March 16
3:30PM - 4:30PM

Hyatt Regency Austin
Texas Ballroom 2-3
208 Barton Springs Rd


Content creators – writers, journalists, filmmakers – are you dissatisfied with the business models available to you? Suffering from self-promotion fatigue? Feel like your personal brand is taking over who you are, and like it might be nice to have a crew to help you change your industry? You're not the first: from Wu-Tang Clan to United Artists, creative minds have a long history of building collectives to disrupt industry economics, build audience more effectively, and make the process of taking down the status quo a little easier. It’s also – let's be honest – a lot more fun than working alone. Come hear how three companies approach artist collaboration and group-promotion to get great ideas heard and push industries forward at the same time.


#sxsw #WuTangDo


Emily Best

Founder & CEO

Seed&Spark Inc

Joshua Tate


Cicatrice Pictures

Molly Barton


The Proper Company

Molly Barton is a digital publishing expert with a rich strategic, technical and editorial background. She’s worked in an editorial and digital development capacity with authors such as Nick Ho...

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