2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Fear, Shame, Empathy & More Ways to Change Behavior

Friday, March 13
3:30PM - 4:30PM

Austin Convention Center
Exhibit Hall 5
Austin Convention Center

In this entertaining and provocative session, Daniel Pink — best-selling author of "Drive" and "To Sell is Human" and host and co-executive producer of NatGeoTV’s “Crowd Control” — will look at the science and practice of behavior change. He’ll show how subtle changes in environment can dramatically affect what people do. And he’ll explore the power (and limits) of techniques from fear to gamification to empathy to distraction. You’ll leave with a some smart tips on changing the behavior of those in your workplace, school, or home.


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Daniel Pink at SXSW

Daniel Pink


Daniel H. Pink is the author of five provocative books — including three long-running New York Times bestsellers, A Whole New Mind, Drive, and To Sell is Human. Dan’s books have been translated int...

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