Joyce Kim is currently the the Executive Director of the new Stellar Development Foundation in SF. Funded by Stripe, Stellar (like Bitcoin) is a decentralized payment network; unlike Bitcoin, it supports transactions in arbitrary currencies.

She is also a Capital Advisor at the VC firm Freestyle, with an interest in investing in crypto-currency companies. Previously she co-founded Soompi in 2006, which was acquired in 2011 and went on to found SimpleHoney which was acquired by payment company OpenCoin.

In her role as CEO of The Barbarian Group, Sophie oversees all client business, agency operations and growth, and has played an instrumental role in strategically building the agency’s executive leadership team. Over the course of her tenure, the agency has added several major accounts to its existing client roster, including Pepsi, Virgin and most recently, Beam Spirits.

Prior, Sophie served as Managing Director of StrawberryFrog, where she was responsible for leading the growth of new and existing clients including Jim Beam, Sabra and P&G. Previously, she acted as Global Business Director at JWT.

Sophie currently sits on the Interactive Advertising Bureau’s (IAB) agency advisory board and has advised the Effies in planning and insights. In addition, she serves as an advisory board member to nonprofit ‘Projects For All’ and mentor for Women’s Annex Foundation, where she is heavily involved in implementing digital initiatives in developing nations.