Now more than ever, brands have to be smart about how they target today’s increasingly connected, on-the-go consumer. Mastering smart, witty humor is the fastest way to foster emotional engagement and gain consumers’ trust. Laughter also gives brands the opportunity to communicate a sense of self-awareness. The most successful advertising campaigns always involve a little bit of humor and a Nielsen’s Annual Global Survey of Trust in Advertising revealed that humorous ads resonated the highest among consumers.

Hear from Carrie Faverty, Casting Director from Sound Lounge, who has cast for both voiceovers and on-camera commercials for hundreds of products, webisodes, animated pilots, narrations, promos and short films, as she discusses how to come up with creative comedic content for brands.