Disasters are not “won” in the moment. The before (preparedness) and after (recovery) that are the most important times when an emergency situation arises - not to mention the most ripe for disruption and innovation. Instead of spending so much energy focusing on ‘managing’ disasters (reacting, responding, surviving) - we should be looking at how to improve the ways we prepare, learn from, and rebuild when bad things happen. And the key to that conversation - media. Media is a resilience infrastructure. It makes us smarter as individuals, more connected as communities and groups. This session will focus on how we can better use media to train and mobilize individuals to prepare for disaster, and the role that media can play in rebuilding faster and better.