2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Artience: Art and Science in the World of Design

Tuesday, March 17
11:00AM - 12:00PM

JW Marriott
Salon B
110 E 2nd St

When it comes to good design, art and science go hand in hand; you can’t have one without the other. In today’s market of extreme design talent, those who are embracing data and science in their designs are creating winning products to take a step ahead of the rest. How do designers embrace data science in their designs? Each one is different and there are various types of data that can be used, however, there is no doubt that the outcomes are similar.

Our panelists, will go 3 rounds, literally, in a battle of design approach, philosophy and analytical acumen. Each round will feature a problem that designers must solve using their own experience, approach and best practices. It’s a test of how best to combine art and science in the realm of design and design led ventures. The audience will then have the opportunity to vote on the winner of each round - but really, everyone will win here. Don’t miss this opportunity to hear from Steve Vassallo, Soleio Cuervo and Scott Klemmer.


#sxsw #Artscience


Ann-Caryn Cleveland

Co-founder/Head of UX & Des

BrightSky Labs

Scott Klemmer

Assoc Professor


Scott is an Associate Professor of Cognitive Science and Computer Science & Engineering at UCSD. He previously served as Associate Professor of Computer Science at Stanford, where he co-directed th...

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Soleio Cuervo

Head of Design


Soleio was an early Facebook designer (2005-2011), where he designed core products, features and the occasional tattoo. He is widely considered to be the world’s foremost expert on Vladimir Putin a...

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Steve Vassallo

General Partner

Foundation Capital

In his wallet, Steve Vassallo carries around the business card from his childhood snow-blowing business, a constant reminder that entrepreneurship is about grasping opportunity where you find it, e...

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