2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Nudges for Good: Apps That Make Better People

Saturday, March 14
11:00AM - 11:15AM

Austin Convention Center
Ballroom B
Austin Convention Center


A raft of new apps and services are using emotional cues, timely nudges and psychological tricks to help us change our ways. We're enveloped by always-on connected devices. Data points on our progress are collected constantly in the background: How many steps we walk, calories we consume, dollars we spend, hours we sleep and e-mails we write.

Data that gets logged and analyzed to create a wealth of information, to be visualized and presented back to us, but then what? How do we turn data into change? The next generation of apps are deftly steering us into compliance without a conscious thought, a tap on the tiller and we're set for a new course. This talk will look in detail at how to design your product to change the people who use it, whether they are aware of it or not. These ideas apply to every platform. If you're designing a mobile, wearable, IoT or web app to change behavior then this talk will give you some practical techniques to upgrade your users.


#sxsw #NudgeApps


David Caygill

Creative Technology Dir

Iris Worldwide

David Caygill is a multi award winning creative technologist and an innovator. Having been working the digital industries since it was called ‘New Media’ he’s had the opportunity to play a lead rol...

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