2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Activism At Its Best: Drive Supporters To Do More

Sunday, March 15
12:30PM - 1:30PM

Austin Convention Center
Room 10AB
Austin Convention Center


Activism is motivated by personal and emotional connections we have to our communities, tribes and beliefs. It's a drive to want to effect change for the better. But are we as change leaders doing all we can to create forward progress that achieves real impact?
It's time we collectively take our digital advocacy programs beyond focusing on email acquisition to a broader movement. By cultivating relationships with activists and empowering a community of dedicated followers, you can achieve great success for both your organization and its mission. Hear from four organizations as they discuss what it means to build out campaigns that matter with calls to action that drive substantive work.


#sxsw #sxswdomore


Hilary Gridley

Campaigns Mgr


As the environment campaigns specialist at DoSomething.org, Hilary activates young people around the country to take action on environmental and animal welfare issues. She runs national cause campa...

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Lori Painter

Dir of Mrkg Engagement


Lori Painter oversees the advocacy, mobile marketing and email marketing programs for PETA. She combines her background in marketing and technology to make sure PETA’s more than 2M supporters are a...

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Pulin Modi

Sr Campaigner


Pulin Modi is a senior campaigner at Change.org. His goal is to empower the platform’s users to run effective, inspiring campaigns on many issues including animals, the environment, health, and foo...

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Sara Thomas

Sr Strategist, Digital Advocacy

World Wildlife Fund

Sara Thomas leads the digital advocacy program for WWF-US. In her role, she develops and implements digital engagement strategies across platforms to drive activism for conservation. Under Sara’s l...

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Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Global Impact and Policy

Thanks to our sponsors

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Music sponsor

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