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Imagine going to the grocery store and getting turn-by-turn directions to the products you need, reminders for items you left off your list and coupons tailored specifically to you. Sounds helpful, but also a little creepy, right? Beacons are small, inexpensive wireless devices that broadcast radio signals to smart devices. Beacons are being utilized in retail stores, NFL stadiums and museums, providing personalized micro-location based notifications such as in the grocery store example. The power of beacons extends beyond customer service and into healthcare, education and agricultural infrastructure scenarios to improve quality of life and handle valuable resources. For example, beacons can be implemented to monitor and manage irrigation systems in developing countries to make efficient use of water supplies. This session will explore beacons - their privacy and security concerns, how to elude the creepy factor and using beacons as a champion for good.