2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Digital Diversity: How Culture Impacts Digital

Friday, March 13
11:00AM - 12:00PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd

We are becoming an increasingly diverse nation. In the U.S. alone, there is a new majority of people in seven of the nation's 15 largest cities. The change in these cultural dynamics provides new opportunities for businesses. And coupled with the rapid acceleration of new online trends in every part of the world, marketers need new strategies and approaches to connect with all of the people that matter to them.

To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, our teams will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways.


#sxsw #FBDiverse


Christian Martinez

Head of US Multicultural Sales


Christian Martinez is Head of Sales of US Hispanic at Facebook; an effort which brings to market digital and social marketing scale to the USH marketer. He joined the company in June 2013 to lead ...

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Virginia Lennon

SVP, Partnerships

Ipsos MediaCT

Virginia has over 20 years of market experience developing and executing research studies among U.S. Hispanic and other multicultural populations. As lead Multicultural Specialist, Virginia partner...

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