ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

In 2014, seeking to define methodologies incorporating additive and subtractive manufacturing into vehicular design and development, Local Motors, Inc. partnered with the US Dept. of Energy’s Oak Ridge National Laboratory and the Assn. For Manufacturing Technology to crowdsource and deliver the world's first Direct Digital Manufactured (3D Printed) vehicle. This effort also included the engagement of Cincinnati Inc.'s Big Area Additive Manufacturing (BAAM) machine. The BAAM machine pioneers the use of large-scale 3D printing technology and is focused on packaging a complete digital manufacturing process in the first machine of its kind. The "Strati" prototype was first printed at the International Manufacturing Technology Show in Chicago, Illinois, Sept. 8-13, 2014. This car may well be the coolest vehicle on the planet, at least to those captivated by radical technologies.

This session will present the challenges inherent to taking an emerging technology from theory to reality.