2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Daily Web Content for Branded Websites

Tuesday, March 17
12:30PM - 1:30PM

Hyatt Regency Austin
Big Bend
208 Barton Springs Rd


Now that it is common for “brands” to maintain their own websites, there is a need for daily content to draw in viewers. The use of video that is more entertainment than advertisement is on the rise. However, daily web content has become stagnant and repetitive, concentrating on reality-based product. Borrowing from the proven techniques of soap operas, comic strips, and flash fiction, it’s time for quick, dramatic episodes to be more than just a nod to short-attention-span theater. Creators will be able to discuss areas of difference, such as production costs of a large-scale shoot vs. a single person sitting in front of a camera. They can also share strategies for building audiences versus getting on a site with a built in audience. Newspapers have their daily funnies, shouldn’t online news sources have their own version? This dialogue is an opportunity for creators who produce various forms of daily web content, and the marketers who need them, to share and learn.


#sxsw #doitdaily


Gordon Thomas

Writer & Dir


Mr. Thomas attended UT Austin, majoring in TV/Film production. Starting his professional career at KLRU in Austin, part of the PBS Network, he was cameraman on the nationally syndicated television ...

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Jonathan Hart

Dir of Decision Sciences



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