2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The New TV Star: How to Build an Audience Online

Tuesday, March 17
11:00AM - 12:00PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

Iap41230

Today’s popular video stars and celebrities are breaking the pre-established mold long held in Hollywood. As more and more consumers are cutting the cord and turning to online video as their primary entertainment medium, the second screen has become the first. A new generation of video star has taken over and their fan bases are widespread and ferociously loyal, creating a new generation of “TV star.”

For those looking to leverage this growing audience, this panel will provide an overview from experts across the online video ecosystem. In this session, Tyler Oakley, YouTube personality, Tom Ryan, co-founder and CEO of Pluto.TV, Steve Raymond, co-founder and CEO of Big Frame and moderator, Michelle Castillo, Reporter for Adweek, will discuss what it takes to succeed in today’s competitive online video ecosystem and how content creators can stand out from the crowd, build an audience, create a successful brand and leverage that into ad dollars.

Hashtags

#sxsw #FutureofTV

Presenters

Max Polisar

SVP of Sales

Big Frame

Michelle Castillo

Digital Media Reporter

Adweek

Tom Ryan

CEO & Co-Founder

Pluto.TV

Tyler Oakley

Content Creator

Details

Access
Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Entertainment and Immersion
Level
Beginner

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