2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Race to the Fifth Screen

Monday, March 16
11:00AM - 12:00PM

Hyatt Regency Austin
Texas Ballroom 2-3
208 Barton Springs Rd

The race is on to determine what will claim the title of “fifth screen.” Some say it will be screens in public places—interactive advertising, tablets in restaurants or airports. Others think wearable tech is the next big thing. Maybe it’s your new car’s dashboard. Or something else altogether. Twenty years ago we couldn’t imagine consuming all of our content on our phones; where will we be getting it in another decade or two? Engadget Editor-in-Chief Michael Gorman moderates as Austen Mulinder, CEO of Ziosk, Erik Smith, director of strategic accounts at Electronic Arts, and Steven Guggenheimer, Microsoft’s chief evangelist, discuss which screen will be the next to capture our collective attention, and why.


#sxsw #5thScreen


Austen Mulinder

CEO & Pres


Austen Mulinder, Ziosk CEO, has more than 25 years of experience in managing global sales, marketing and operations. He most recently served as corporate vice president of Operator Channels at Micr...

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Michael Gorman

Editor in Chief


Michael Gorman is editor-in-chief of Engadget. He is also a licensed attorney and Virginia Tech grad who would welcome the chance to exchange any of his worldly possessions for one VT BCS National ...

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Nick Rish

VP of Mobile Publishing

Electronic Arts

Steve Guggenheimer

Chief Evangelist at Microsoft Dev Experience

Microsoft Production Studios


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