2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

WTF Wearables?

Sunday, March 15
11:30AM - 11:50AM

Austin Convention Center
Ballroom G
Austin Convention Center


Everyone loves to use the phrase wearable tech and to talk about how many billions there are to be made in the industry, but if wearables are so great, why do they all suck?

Author and fashion tech strategist Liza Kindred takes a look at the missteps so far and proposes a new way that finally goes beyond strapping a screen onto your wrist or throwing a sensor in a bracelet. Explore an eye-opening set of design principles and opportunities that go past novelty and technology for technology's sake. Learn how to create real insight, joy, and utility with this most personal of technologies. Find out why it's important to think beyond screens and to consider the crucial roles of fashion, utility, and sustainability in your product concept.

The landscape is fractured, the technology is burgeoning, and the real adoption is just getting started. Kindred shares a corrective vision for how to make the most of the amazing opportunity instead of creating more "Glassholes."


#sxsw #WTFWrbls


Liza Kindred


Third Wave Fashion

Liza Kindred is an expert on wearable technologies and the future of commerce She founded one of the first fashion tech companies, Third Wave Fashion, in 2011. She is writing a book about the futur...

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Book Reading
Fashion and Wearable Tech

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