2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Mecosystem 2020

Monday, March 16
1:00PM - 1:15PM

Austin Convention Center
Ballroom B
Austin Convention Center

Becoming a platform brand proves buzzworthiness that’s here to stay as new and established organizations chase the new guard of GAFA. Not just to survive and compete with Google, Amazon, Facebook and Apple, but because users’ expectations demand that brands reorient themselves around individuals. Placing users at the center isn’t a new mantra or fad; it just is. Built to respond quickly, with nimble, agile structures, platform brands at once look like an infrastructure business or distribution channel, and the next moment appear as a new face of service or retail. Depending on one’s perspective, needs, and desires, they shift and take new shape. How should brands transform to survive in this new mecosystem? How will authenticity, notions of community, or the use of data impact a brand's value proposition?


#sxsw #mecosystem


Beth Viner



Beth serves as the Chief Executive Officer of Interbrand New York and San Francisco. Beth will ensure that everything we do for our clients, from strategy to creative, generates business value. Bet...

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