2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Are You in a Social Media Experiment?

Saturday, March 14
9:30AM - 10:30AM

JW Marriott
Salon 8
110 E 2nd St


In their 2009 Science article, “Computational Social Science”, David Lazer and colleagues wrote that our online activity “leaves digital traces that can be compiled into comprehensive pictures of both individual and group behavior, with the potential to transform our understanding of our lives, organizations, and societies.” Six years later, academia and industry alike are compiling like mad, and there’s a good chance you’re a part of the data they’re looking at – consider, for example, Facebook’s much-criticized study attempting to study “emotional contagion” by manipulating users’ news feeds. Is that burst of activity good or bad for you as a social media user? What sorts of things are researchers trying to learn, and why? This panel of academic and industry experts on social media analysis and experimentation will talk about the issues from technological (what’s possible?), policy (what’s appropriate?), and commercial (what’s it good for?) perspectives.


#sxsw #SocialRats


Jason Baldridge

Chief Scientist

People Pattern

Jason Baldridge, PhD, is co-founder and Chief Scientist at People Pattern, and is also Associate Professor of Computational Linguistics at the University of Texas at Austin. He is one of the co-cre...

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Jennifer Golbeck

Assoc Professor of Information Studies & Dir of the Human-Computer Interaction Lab

University of Maryland

Jennifer Golbeck began studying social media from the moment it

emerged on the web a decade ago, and is one of the world’s foremost

experts in the field. Her research has influenced industry, gov...

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Michelle Zhou

Co-Founder & CEO

Juji Inc

Dr. Michelle Zhou is a co-founder and CEO of Juji, Inc., a high-tech startup specializing in helping users automatically discover their individuality traits, such as major strengths and weaknesses,...

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Philip Resnik


University of Maryland

Philip Resnik, moderator for this session, is a widely recognized language technologist and an entrepreneur. He is a professor at the University of Maryland and director of UMD’s Computational Ling...

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