Build First, Fund Later
Sunday, March 15
12:30PM - 1:30PM
701 W Riverside Dr
In the good ol' days, it was possible to find an investor to pay you to make the game of your dreams. With the implosion of traditional game studio economics and the rising democratization of game development, the model has flipped where the game needs to be created first, before there's any real chance of attracting investors to fund the user acquisition and marketing for that game. Game development today requires being great at two things: Creating game prototypes quickly and cheaply, and finding sources of user acquisition that are efficient and unique. Cloning a top-20 game and trying to outbid the incumbent on a CPI network is just not going to work. This session will both describe this evolution in the game industry and share tips on how to improve in the two core skills.
JJ began his love affair with the game industry in the ‘80s working the floor of one of the first Babbage’s in Dallas, Texas. In the ‘90s, he worked at McKinsey & Co. helping Fortune 50 companies ...Show the rest
JJ began his love affair with the game industry in the ‘80s working the floor of one of the first Babbage’s in Dallas, Texas. In the ‘90s, he worked at McKinsey & Co. helping Fortune 50 companies get online, and doing pro bono work for fledgling game companies. In the ‘00s, he moved to Seattle and helped launch the 360 generation of Xbox Live, including the Marketplace, Arcade, and Points. As General Manager, he drove the strategy and managed the P&L for the Xbox Live business, growing a 10 million strong community and creating a $100M profit engine around subscriptions, transactions, and advertising. Other launch initiatives included video chat & IM, the leading U.S. HD VoD service, Live to the PC, and advertising. In the late ‘00s, JJ helped form the Microsoft Advertising division and was tasked with the turnaround of Massive, the in-game advertising subsidiary. In the ‘10s, he created Spontaneous QuirK to help launch startups like MOGA and work with innovative Indie studios.Hide the rest