2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Serial, Social Engagement to Build Global Fanbase

Sunday, March 15
5:00PM - 6:00PM

JW Marriott
Salon 4
110 E 2nd St

With over a billion reads and half a million fans on Twitter and Instagram, 25 year-old Texan Anna Todd is a social media phenomenon. In under a year, Anna wrote After "the most talked about story on the Internet," landed a six-figure publishing deal, and had her story optioned for film. So, how’d she do it?

Anna completely removed the barrier between writer and reader. She established an incredible social foundation by connecting and interacting with her fans on Wattpad and several other social networks. Today Anna is an international social star. She’s made reading a fully interactive experience for her millions of devout and enthusiastic fans.


#sxsw #AnnaTodd


Anna Todd



Anna Todd is the mastermind behind the wildly popular After series. A first-time writer who uses Wattpad connect with her fans and get direct feedback about the trilogy. She also expands world of A...

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Candice Faktor

Head of Business



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