⋆

Gaming for Good: Using Games to Create Change

Sunday, March 15
5:00PM - 6:00PM

Long Center
AT&T Education Room
701 W Riverside Dr

There is a growing community of educators, nonprofits and developers who believe that in addition to entertainment value, games can also be used for good; they can educate, they can change perceptions and they can heal. The video game industry is a $66 billion piece of our economy, so how can social marketers take advantage of its popularity? Especially with a smartphone in nearly every pocket and the population of gamers growing older and more diverse (the average gamer is now 31 years old and women make up 48 percent of all gamers). We know that many nonprofits typically don’t have big budgets to make elaborate games nor do they have the expertise to make games that are both educational and fun. This panel will provide case studies of games for good including what works well and what does not, discussion around the pros and cons of re-skinning existing game engines and how to do more with less. We will also cover how to promote and evaluate your game.

Hashtags

#sxsw #games4good

Presenters

Anastasia Goodstein

SVP of Digital Svcs

The Ad Council

Anastasia serves as Vice President of the Ad Council’s Digital group, where she manages online strategy for all of the Ad Council’s campaigns and the Ad Council brand. She is also the co-editor of ...

Show the rest

Fred Dillon

Dir of Prod Dev

HopeLab

Fred Dillon provides planning and project management leadership in HopeLab’s product development work. He leads interdisciplinary teams of HopeLab staff and external collaborators to develop and re...

Show the rest

Kellian Adams

Founder & CEO

Green Door Labs Inc

Kellian Adams Pletcher is the Founder and Mastermind of Green Door Labs, a company that aims to make gamebuilding accessible to every educator and is especially interested in mobile games that inte...

Show the rest