Gaming for Good: Using Games to Create Change
Sunday, March 15
5:00PM - 6:00PM
AT&T Education Room
701 W Riverside Dr
There is a growing community of educators, nonprofits and developers who believe that in addition to entertainment value, games can also be used for good; they can educate, they can change perceptions and they can heal. The video game industry is a $66 billion piece of our economy, so how can social marketers take advantage of its popularity? Especially with a smartphone in nearly every pocket and the population of gamers growing older and more diverse (the average gamer is now 31 years old and women make up 48 percent of all gamers). We know that many nonprofits typically don’t have big budgets to make elaborate games nor do they have the expertise to make games that are both educational and fun. This panel will provide case studies of games for good including what works well and what does not, discussion around the pros and cons of re-skinning existing game engines and how to do more with less. We will also cover how to promote and evaluate your game.
SVP of Digital Svcs
The Ad Council
Anastasia serves as Vice President of the Ad Council’s Digital group, where she manages online strategy for all of the Ad Council’s campaigns and the Ad Council brand. She is also the co-editor of ...Show the rest
Anastasia serves as Vice President of the Ad Council’s Digital group, where she manages online strategy for all of the Ad Council’s campaigns and the Ad Council brand. She is also the co-editor of the Ad Council blog AdLibbing.org, one of the leading resources for social marketers.
Prior to joining the Ad Council, she led the product development and marketing for ReachOut.com, a digital space for teens struggling with depression or other mental health issues. She has over 15 years of experience in media and has helped to launch youth-oriented web and television properties for brands like Oxygen, AOL and Current TV before founding the influential youth marketing site Ypulse.com.
Anastasia was one of the first graduates of the Medill School of Journalism’s new media program at Northwestern University, where she earned an MSJ in 1999. Her first book about teens and technology called Totally Wired: What Teens & Tweens Are Really Doing Online was published by St. Martin’s Press.Hide the rest
Dir of Prod Dev
Fred Dillon provides planning and project management leadership in HopeLab’s product development work. He leads interdisciplinary teams of HopeLab staff and external collaborators to develop and re...Show the rest
Fred Dillon provides planning and project management leadership in HopeLab’s product development work. He leads interdisciplinary teams of HopeLab staff and external collaborators to develop and refine innovations in an iterative, customer-focused process. Fred also works closely with HopeLab’s Research unit to ensure that HopeLab product development collaborations are linked with high-quality scientific evidence. He has overseen ongoing development of HopeLab’s Re-Mission game for teens and young adults with cancer, managed the planning and execution of HopeLab’s international idea competition Ruckus Nation, and guided the development of Zamzee, a product originated at HopeLab as a way to motivate kids to be more physical active. Fred now plays a key role in shaping HopeLab’s new initiative to promote human resilience and inner values through social tech innovation.
Fred has over 15 years of public policy, communications and project management experience.Hide the rest
Founder & CEO
Green Door Labs Inc
Kellian Adams Pletcher is the Founder and Mastermind of Green Door Labs, a company that aims to make gamebuilding accessible to every educator and is especially interested in mobile games that inte...Show the rest
Kellian Adams Pletcher is the Founder and Mastermind of Green Door Labs, a company that aims to make gamebuilding accessible to every educator and is especially interested in mobile games that interact with spaces, such as museums, parks and cities. Formerly a middle school teacher, senior producer for Active Chinese (games for language based in Shanghai) and then the director of cultural projects for SCVNGR, Kellian has worked with great big organizations like Education First, Boston University and the Metropolitan Museum of Art as well as great small organizations, startups and nonprofits, helping them discover their new media capabilities even on tight budgets. Green Door Labs is also known for its Edventure Builder, a non-programming platform for building mobile games.Hide the rest