2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Designing News Brands for Gens X and Y

Sunday, March 15
9:30AM - 10:30AM

Hyatt Regency Austin
Big Bend
208 Barton Springs Rd

News brands face a crisis of credibility because of the rise of partisan media and old mediums like cable news saddled with a senior citizen audience. But beneath the creative destruction that has downsized so many bureaus there is good news about the news - the rapid growth of digital first news organizations. The Daily Beast's Editor-in-Chief John Avlon and Chief Digital Officer Mike Dyer will lead a panel conversation about the changing nature of news brands and best practices for connecting with a Gen X & Gen Y readership. It's an up close look at what's working, and what's not, as upstart news brands eclipse establishment organizations. Among the shifts: foreign news isn't foreign to the most diverse generation in US history and a majority readers are now getting their news on mobile devices. These changes have massive implications for content and consumption but other news brand qualities remain constant - the need for independence and integrity without ever being boring.


#sxsw #newsbrands


John Avlon


The Daily Beast

John Avlon is the editor in chief of The Daily Beast and a CNN political analyst. He is the author of Independent Nation: How Centrists Can Change American Politics and Wingnuts: How the Lunatic Fr...

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Mike Dyer

Chief Digital Officer

The Daily Beast

Mike is currently Managing Director and Chief Digital Officer at The Daily Beast, where he is responsible for providing the overall company vision for business strategy, digital products and advert...

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