Start The Presses: The Rise of Indie Sports Mags
Sunday, March 15
9:30AM - 10:30AM
98 San Jacinto Blvd
While many mass-market sports magazines are struggling or disappearing, a new generation of independent publishers are seeking out and finding niche audiences. Whether their title is football-focused like London's Green Soccer Journal or Memphis's Howler or a generalist like Brooklyn's Victory Journal, for these content startups, print is the backbone of multifaceted content strategies as they battle for relevance and sustainability in a highly competitive and always evolving marketplace. In Start The Presses, we'll hear war stories from founders, whose adventures in modern magazines will have strong relevance for sports storytellers of all stripes — from publications to teams, channels to brands.
Since graduating from Stanford and Oxford, Christopher Isenberg has explored the intersection of sport and culture as a writer, filmmaker, entrepreneur and marketer. He’s written for The NYTimes, ...Show the rest
Since graduating from Stanford and Oxford, Christopher Isenberg has explored the intersection of sport and culture as a writer, filmmaker, entrepreneur and marketer. He’s written for The NYTimes, Village Voice, Fader and spent two years on staff at Details. In 2004 he founded the influential brand No Mas, which explored sports’ secret histories through apparel, artwork and media. In 2009, Isenberg produced Dock Ellis and The LSD No-No, a viral and film festival sensation (3.5 million hits). He has since produced animation for two ESPN 30 for 30s—You Don't Know Bo and Straight Outta LA—as well as shorts for Grantland and NYTimes. In 2010 Isenberg co-founded both Doubleday & Cartwright, a creative studio whose clients include Nike and Red Bull, and Victory Journal, a large format biannual, which has won a gold medal from the Society of Publication Designers and high praise from critics for material as diverse as water jousting in the South of France and El Duque’s escape from Cuba.Hide the rest