2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Future Is Short-Form: Storytelling for Today

Tuesday, March 17
12:30PM - 1:30PM

Hyatt Regency Austin
Texas Ballroom 2-3
208 Barton Springs Rd

Short-form content has emerged as a new form of storytelling as millennials continue to alter their entertainment consumption habits. With the ubiquity of mobile phones and tablets, millennials are watching short, snackable video clips more than ever. In this session, Bonnie Pan, executive vice president of programming at Maker Studios, and David Freeman, co-head of the brand partnership and digital content packaging groups at CAA, will discuss the rise of short-form content and changing viewing habits. Pan will share her exclusive insight on working with brands and content creators to develop new, innovative programming for Maker’s millennial audience. Led by Bloomberg’s Lucas Shaw, the group will discuss best practices for storytelling using short-form content and why this new medium has resonated so strongly with millennials.


#sxsw #shortform


Bonnie Pan

EVP of Programing

Maker Studios

David Freeman

Co-Head The Brand Coverage Group

Creative Artists Agency

Lucas Shaw

TV & Music Reporter

Bloomberg News

Lucas Shaw is a reporter for Bloomberg covering the television and music industries. He has spent the past few years reporting on the growing overlap between entertainment and technology, in partic...

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