Too many startups get sucked into the funding cycle, taking VC money and racing for milestones before time and cash run out. But there’s another breed of startups doing things differently – replacing the traditional Series A round with a Series R, the revenue round. Investing in yourself takes on a whole new meaning with these startups as they use revenue to fund growth and move toward profitability faster.

In a panel with visionaries from Moz, Wistia, Baydin, and Help Scout, discover how these successful companies put a revenue-financing plan in place to make it to profitability without reaching into VC wallets.

All four companies raised initial seed rounds, but after that chose to use customer revenue to further their operations. By eschewing the traditional raise-VC-and-lose-money-until-IPO path, they all have more control over how their companies are run, the tradeoffs involved, and the mechanics of growth without massive funding.